A2 Research and Planning

A2 Media Coursework – Research and Planning

Short film, poster and double page review spread

When researching similar products to the ones you’ll be producing:

• Short films, all genres and your genre
• Posters (advertising films)
• Film magazines review pages
• Film magazine double page spreads

You will need to:
a) conduct a textual analysis of the products’ images and text and layout
then:
b) consider the contexts of consumption for each product, in other words the ways in which audiences consume the products (when, where and who with?).

To help you do this you should type up bullet point notes on the following questions:

1. How many possible consumption contexts do your researched products (and by extension your own products) have?

2. What does this mean in terms of the potential target consumer?

3. Are there specific conventions that you have identified in your researched products?

4. How will you use these conventions within the production of your own product?

5. Is the product you have chosen to create original within the marketplace or is it placed within a tradition of such products?


All of the notes that you produce regarding the context of your products will provide essential reference material when you come to writing up your critical evaluation.

When you have done this you need to move onto:
• Storyboard /animatic for film
• Drafting mock-ups of the poster, magazine page
• Take / find sample photos (remember always original images)
• Draft the wording for the poster and review